Wendy Hoekwater is Vice President, Marketing Chair of ShortCuts and a seasoned marketing and sales executive specializing in the hospitality and vacation rental industry. As Chief Marketing Officer at Lodging Dynamics, she drives brand strategy, guest engagement, and revenue growth, positioning the company as a leader in hospitality management. She is also Founder and CEO of Net Growth Marketing LLC, helping small to mid-sized hospitality companies scale through targeted marketing, PR, and sales strategies. Previously, she held senior leadership roles at Surf or Sound Realty, Apple Leisure Group, Marriott International, and Choice Hotels, delivering innovative campaigns and measurable growth.