Jeffro is a founding member and ShortCut$ Treasurer. One of his passions is helping STR technology and service providers generate demand, launch products and win sales deals.

He’s an accomplished rainmaker who helps vacation rental companies accelerate growth, usually between $10M to $50M ARR. His ability to translate market need into business opportunity has helped deliver two significant exit valuations - one >$200MM and the other >$80MM.

After an immersive experience in 2024 - ‘25 leading reservation sales, marketing and revenue management at Stay in Tamarindo in Costa Rica, Jeff is back in the US consulting with industry suppliers big and small.