Dawn is the leading expert in vacation rental and short-term rental technology, with nearly 30 years of experience shaping the systems and strategies that power the industry. Over the years, she has held executive roles at top software and payment companies serving the vacation rental space, in 2023 she founded and leads PMS Pros, a specialized consulting firm of experts that helps property managers and hospitality groups select, implement, and optimize software solutions across their tech stack as well as offering outsourced accounting services for property management firms.