Crystal is the founder of UnStuck By Crystal and a short-term rental consultant with 14+ years of real, hands-on experience from operations and warehouse management to business and homeowner acquisitions. She’s built her career inside the moving parts most people never see, and she brings a steady, people-first approach to helping STR teams run better. Crystal believes the best systems don’t just improve performance—they protect your standards, reduce chaos, and support the humans doing the work.

Her consulting covers the full ecosystem: guest experience, homeowner marketing and sales, reservations, and revenue-driving sales practices, backed by the operational foundation that keeps everything running operations leadership, housekeeping systems, quality control, team workflows, SOPs, and training. Crystal is also known for strengthening owner relationships through clear expectations, consistent reporting, and communication that builds trust and keeps partnerships strong.