Wendy
Wendy Hoekwater is Vice President, Marketing Chair of ShortCuts and a seasoned marketing and sales executive specializing in the hospitality and vacation rental industry. As Chief Marketing Officer at Lodging Dynamics, she drives brand strategy, guest engagement, and revenue growth, positioning the company as a leader in hospitality management. She is also Founder and CEO of Net Growth Marketing LLC, helping small to mid-sized hospitality companies scale through targeted marketing, PR, and sales strategies. Previously, she held senior leadership roles at Surf or Sound Realty, Apple Leisure Group, Marriott International, and Choice Hotels, delivering innovative campaigns and measurable growth.
Wendy is a dynamic marketing and sales executive with a proven track record of driving growth through strategic branding, digital transformation, and customer engagement. As Chief Marketing Officer at Lodging Dynamics, she leads innovative marketing and revenue strategies that enhance guest experiences, elevate brand presence, and position the company as a leader in hospitality management.
As Founder and CEO of Net Growth Marketing, Wendy helps vacation rental, hospitality, and tourism companies scale through targeted marketing strategies, brand positioning, and digital optimization. Her consulting work has strengthened performance, increased bookings, and expanded market share for property management firms and destination brands nationwide.
Previously, as Vice President of Marketing and Reservation Sales at Surf or Sound Realty on the Outer Banks, she led a transformative rebrand and expansion effort that added more than 100 homes in a single year. Earlier in her career, she held leadership roles with Apple Leisure Group, Great Wolf Resorts, Choice Hotels International, and Marriott International.
Her leadership philosophy centers on purpose-driven growth, collaboration, and the belief that the most successful brands are built on authenticity and alignment between people, purpose, and performance.